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How Louis Vuitton picks its celebrity ambassadors A subtle strategy, but one that pays off

How Louis Vuitton picks its celebrity ambassadors

Creative directions we had forgotten Michael Kors at Céline? Alexander Wang at Balenciaga? The past hides unexpected collaborations between designers and brands

Creative directions we had forgotten

Fashion in Dario Argento's movies A brief journey into the style of the protagonists of his horror movies on the occasion of Dario Argento - The Exhibit

Fashion in Dario Argento's movies

Is personal style still a thing? Influencers' feeds and luxury brands' policies reflect a homologated and repetitive fashion scene

Is personal style still a thing?

The Fashion Trends for Fall/Winter 2022-223 From the fashion months' runways rolling from corsets to aviator jackets

The Fashion Trends for Fall/Winter 2022-223

Le Cagole by Balenciaga is the it-bag of the moment A brief history of the new hot item coming straight from the early 2000s

Le Cagole by Balenciaga is the it-bag of the moment

The return of the chainmail From Versace's Oroton to Gucci's Love Parade, dresses with metallic finishes are the perfect trend for upcoming party looks

The return of the chainmail

5 things to know about Balenciaga's FW22 show Back to the '90s with Demna

5 things to know about Balenciaga's FW22 show

10 brands that have brought aliens on the runaway The evolution of alien fashion from André Courrèges to Riccardo Tisci

10 brands that have brought aliens on the runaway

5 things to know about Jung Ho-yeon, the star of Squid Game Who is the Korean actress who became famous thanks to the Netflix hit?

5 things to know about Jung Ho-yeon, the star of Squid Game

Trend alert: the boots for fall/winter For the upcoming season there's a challenge between evergreen models and new silhouettes

Trend alert: the boots for fall/winter

How Demna Gvasalia changed Balenciaga, again From streetwear to Haute Couture to the Met Gala red carpet

How Demna Gvasalia changed Balenciaga, again

Camille Miceli is the new artistic director of Pucci

The most inspiring campaigns for Fall/Winter 2021-22 From Prada to Chanel, from Jil Sander to Marine Serre

The most inspiring campaigns for Fall/Winter 2021-22

5 must-haves from Louis Vuitton Cruise 2022 show From patterned coats to colorful biker boots

5 must-haves from Louis Vuitton Cruise 2022 show

Street-art and graffiti on the catwalk Where fashion and street art meet: from Vivienne Westwood and Keith Haring in the 80s to the SS21 runways

Street-art and graffiti on the catwalk

The history of the sofa loved by Frank Ocean and Kanye West The iconic Dune by Pierre Paulin

The history of the sofa loved by Frank Ocean and Kanye West

Naomi Osaka is Louis Vuitton’s newest brand ambassador

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